May 25, 2007

Got Money? Not this much

Coca-Cola acquires Energy Brands for $4.1 billion! That's right folks, you heard it right, $4.1 BILLION. Is that any indication as to how lucrative the flavored, or in this case, vitamin water is? I would have to say "yes", big time!

Vitamin water usage is on the rise, just take a look at any grocer or convenience store, the shelves are packed full of flavored water or what have you. I am not saying it's not good for you, I just can't believe that Coca-Cola is sticking their heads out THAT far for the future of vitamin water.

Eventually it will disappear, or there will be only ONE brand to buy, (for Coca-Cola's sake, I hope it's Energy Brand) and all the rest will be history.