March 24, 2006

Poor Reebok, did you hear?

Reebok just recalled like 300,000 bracelets that they gave away with a purchase of a pair of athletic shoes. Well, it turns out the charm bracelets are 99% LEAD! Causing a 4-year old from Minn. to die from LEAD poisoning. Almost nothing contains lead these days for this purpose, what are these peopling thinking about?

Just an article snip from adweek.com:

"A different charm, obtained by investigators from the same brand of shoes, was found to contain 68 percent lead. The safety threshold for lead content in jewelry is 0.006 percent, per the U.S. Consumer Product Safety Commission."

What is up with this? I don't understand the process of how people involved in this promotion never had this looked into. These types of things are just thought about a ONE meeting and Joe Promo Leader gets up and says "ok, sounds good, order 300,000 of them from anywhere from anyone". There is a couple meetings at least, thought processes involved and there may or may not even be a focus group involved. But nobody ever thought about what the things were made of or even checked into it. Well let me be one to say, too bad for Reebok, they are a big name with resources for this sort of thing. I am sure some guy sits in his office and gets paid enough to determine if things like this may ever happen.

If you have one of these bracelets, please just get rid of it. And don't forget to join the class action suit if there is one.

More later....

0 comments: